Colon Cleansing Kit | Colon Detox

Beautification is big business these days. Anti-aging, detoxifying and cleansing being some of the top buzz words in an industry that is booming with new trends and treatments.

NBC 30’s Lauren Petty takes a look at the latest techniques out there that take beauty to the extreme. Demi Moore recently announced on David Letterman that she uses leeches as part of her beauty regimen.

“Just a week ago I was in Austria doing a cleanse and part of the treatment of leech therapy,” she said on the show. “You watch it swell up and get fatter and fatter and then when it’s super drunk on your blood, it sort of rolls over like it’s stumbling out of the bar.”

Moore said leeches detoxify her blood, beautifying from the inside out.So what do blood experts say about Moore’s unusual regimen?

Dr. Biree Andemariam, a UConn hematologist, said, “I was quite surprised. I was flabbergasted that she would go that far to undergo such what sounds like such a primitive treatment.”

Leeches were long used for blood-letting in medicine, but not anymore.

Andemariam said Moore may be stunning, but Andemariam doesn’t see the beauty perk from the painful process.

“There’s no scientific evidence that the utilization of leeches will improve one’s health or one’s look,” he said.At the Spa At Norwich Inn, they offer another unusual treatment, in the form of a caviar facial.

Betty Loiacono, the spa director, said, “It sounds like luxury and it’s really very funny because it is basic nature taking place right in our treatment room.”

But we’re not talking fish eggs on your face — it’s caviar extract.”It’s very highly nourishing, it’s very replenishing,” Loiacono said. “It goes into the skin and body receives it really well so it begins to fight the signs of aging.”

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